Today’s lecture by Jonathan Briggs, was inspiring, motivating and captivating. In short, all of what I have been looking for at Hyper Island. His breadth of experience and his ease to jump from heavy technical to savvy marketing all left us spell-bound, at one of the founder’s of the school.
It was difficult to hold a critical eye to this particular futuristic sermon. The way in which he tests new techniques on his personal enterprise and creates case studies from these tests to sell to his more orthodox clients, is simple, effective and something to adopt immediately (unless you do already, in which case – bravo to you).
Two favorite topics were “app thinking” – the deconstruction of the websites as we know it, and the implementation of multiple mobile app-like solutions i.e. separate site (“app”) for customer service, location, and e-commerce solution. (A topic which Zynga founder Mark Pincus discusses in more detail as an “app economy”.)
The continual rise of Ad Networks and the dominance of the 4 big players – Google, Facebook, Apple and Twitter. The first three are obvious, and it will be interesting to see how Twitter roles out a favorable monetary solution in this arena.
Other topics of note can be viewed below:
On a side note, my favorite quotes were “Spend 50% out of your comfort zone” and ”Eat your own dog food” – two sound activities which I resolve to participate in, with a vengeance 
