School has been amazingly hectic. Besides starting our own company and trying to get our own marketing strategy for Swedishfresh.com implemented, we have both been assigned to work on new projects 3 days a week, as part of our new module.
The new client is Tjallamalla.com – a Stockholm Söder hipster brand. The site was built by Hyper Island Digitial Media students a year ago. Although the site is aesthetically pleasing, it is poorly optimized for SEO/SEM marketing. We’re going to have to create a whole lot of new pages/url’s to support our ambitions in this area and come up with a whole new strategy for the site. Plus implement an offsite seo strategy, migrate some of their social profiles & create a campaign surrounding this. And not to mention create a email marketing strategy for their site as well. So much to do in 3 weeks – thank goodness there are 5 other classmates in the project team!
I have responsibility for the PPC and onsite SEO for the site. I’m quite excited about it, as I feel that this was the area I could definitely improve on, then translate the findings to Swedishfresh.com and other projects I am working on right now. Tjallamalla.com has a lot of potential – especially when looking at the potential of low cost, high traffic keywords… exciting!
t’s exciting to work with a fashion site – as it is such a competitive market. Yet it’s still a difficult task to juggle both our personal company and the clients site. But like with everything in Hyper Island – it is more than just the “What” of the process, and with a schedule like this – one really does need to think about prioritization of one’s values and time. Which is of course a most valuable lesson for any entrepreneur.
As a side note, for your viewing pleasure – a short clip of our latest announcement from Swedishfresh.com. Enjoy & don’t forget to come and visit us!
